How to Spot Fake Reviews on Any Website
By the IsLegitReviews editorial team · 26 September 2026
Fake reviews are written to push a product up or a competitor down. They are common, but they tend to share a few habits.
Many reviews in a short burst
Dozens of five-star reviews in the same week, after months of silence, often point to a paid campaign.
Vague praise without details
"Amazing product, highly recommend!" could describe anything. Genuine reviews usually mention something specific: the size ran small, delivery took nine days, the support agent sent a replacement.
The same phrases again and again
Read several reviews in a row. Repeated wording, the same odd spelling mistake or identical structure suggests one author writing under many names.
Reviewers with no history
Profiles that reviewed only this one company, or reviewed twenty companies on the same day, deserve less weight.
Only extremes
Real products collect a spread of opinions. A page with only five-star and one-star reviews, and nothing in between, may be the target of both fake praise and fake attacks.
What to do instead
Read the middle ratings first; three- and four-star reviews tend to be the most honest. And compare what several independent sites say before you trust any single score.